If the most recent season of The Girlfriend Experience didn’t have enough slobbery incest and chicken abuse for you, this is your movie.
The title’s practically meaningless, a lure to get inveterate horror fans to sit still for a movie that pivots on loss, lies, attachment fear, bloodthirsty patriarchal ineptitude, and a pair of fatal acts of kindness. Horror is what we do to each other, kids.
I have no problem with this approach, especially in a film that uses interior space and light so beautifully and that wields dread-for-the-sake-of-dread with such expertise. I had low expectations but high hopes going into this; all of the latter were exceeded.
Most effective as a subverted Disney princess movie: The male dreamboat turns up too late to do much good, and doesn't even take measures to keep his beloved from choking on her own spit-up; the cute animal sidekick considers said spit-up a meal; the villain can't wait to make a meal out of our heroine; she buys him lunch.
Least effective as a scary shark movie: The CGI monster is too weightless to be menacing, and it's grumpy and vindictive…