Jacob Martin (formally known as The Movie King)’s review published on Letterboxd:
I've never seen so many false lies and descriptions of a movie from the advertisements in my life! Willy Wonka and the Chocolate Factory definitely earns that distinction where trailers and studio's descriptions can be misleading, as you're meant to believe that you're about to enter into a colorful world filled with chocolate galore and witnessing "the happiest place on earth". Nope, all we get is the colorful but dark and disturbing mind of an offball candy maker who has a weird fascination of scaring little children. And I loved every minute of it.
Gene Wilder plays Willy Wonka, the crazed candy maker who invites five "lucky" children into his secret and mysterious chocolate factory, with the promise of a lifetime supply of chocolate in the end. The children being a chocolate-obsessed glob, a spoiled brat who wants everything, a gum-chewing nerd, a TV addict who believes that killing is life, and Charlie Bucket, a poor boy who got his lucky break. Based on the descriptions of the children, you automatically know this is going to be not-so-pleasant of an experience. In every room they go in, each children is tempted with something they like, and get their "deserving" reward, making one question how Wonka was able to figure out their personalities. Heck, even Charlie is tempted in one scene and almost crushed by a ceiling fan, but ultimately overcomes the odds and "passes the test". The ending explains the reasoning behind Wonka's eventual plan, and is revealed to have a soft spot in their, but I don't know about you, after an experience where a contest is treated like Black Friday shopping, naughty children are severely punished in the weirdest places, and this jolly good boat ride in one scene turns into a scary, psychedelic horror freakshow from Hell, with gruesome imagery of bugs, scary people, and chickens getting decapitated, with Wonka slowly turning into a mad psycho, I'd definitely want to get out of that place!!!
But even with all this madness, there's 100% greatness in this musical classic. Obviously, Gene Wilder's performance as Wonka is a career blast, the sets, while definitely dated compared to Tim Burton's inferior (though still solid) remake, despite it's extremely low budget still remain an impression, the songs are a delight, the kids all have their distinct charm, especially Charlie, and all that weird, madness of it all (especially that trippy boat ride) makes this a brilliant, nostalgic classic.
"It's all there, black and white, clear as crystal! You stole fizzy lifting drinks! You bumped into the ceiling which now has to be washed and sterilized, so you get nothing! You lose! Good day, sir!"