It’s been happening for a while now. The Marvel-ization of the horror genre.
When I say that, I’m not referring to superpowers (though aspects of this come dangerously close to making it a superhero film). Rather, it’s the overtly calculated period setting (the 70’s were just the best, right?), the aggressively precocious children who swear (like haha funny!), and the faux-inspirational beats (cue Dora’s We Did It!). It’s designed to get maximum audience approval, but sacrifices things like fleshed-out characters…