I don't think I fully understand what they were trying to do with this.
I don't agree with those who are saying that this was just a marketing operation: if that was the only goal they could have easily made a much simpler, funnier movie. But this is a strange movie, and surprisingly bleak. They don't show you Buzz's status quo, his normal life on earth, and this is a bit destabilizing for the audience. The story starts with a…